{"id":276,"date":"2021-09-27T14:51:54","date_gmt":"2021-09-27T12:51:54","guid":{"rendered":"https:\/\/www.awake-communications.com\/?page_id=276"},"modified":"2026-02-10T12:41:23","modified_gmt":"2026-02-10T11:41:23","slug":"fairtrade","status":"publish","type":"page","link":"https:\/\/www.awake-communications.com\/de\/pressroom\/fairtrade\/","title":{"rendered":"FAIRTRADE"},"content":{"rendered":"\t<section class=\"section\" id=\"section_1570192992\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\"  id=\"row-1544580290\">\n\n\t<div id=\"col-1958574853\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<div class=\"ux-logo has-hover align-middle ux_logo inline-block\" style=\"max-width: 100%!important; width: 112.72506082725px!important\"><div class=\"ux-logo-link block image-\" title=\"\"  href=\"\" style=\"padding: 15px;\"><img decoding=\"async\" src=\"https:\/\/www.awake-communications.com\/wp-content\/uploads\/2025\/04\/FBM_DE2_VERT_RGB_POS.png\" title=\"\" alt=\"\" class=\"ux-logo-image block\" style=\"height:100px;\" \/><\/div><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1570192992 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 300px;\n}\n#section_1570192992 .section-bg-overlay {\n  background-color: rgba(255,255,255,.5);\n}\n#section_1570192992 .section-bg.bg-loaded {\n  background-image: url(https:\/\/www.awake-communications.com\/wp-content\/uploads\/2026\/02\/Fairtrade_Fruehstk_2026_116_WebProfil-scaled.jpg);\n}\n#section_1570192992 .section-bg {\n  background-position: 35% 43%;\n}\n#section_1570192992 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1570192992 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #section_1570192992 {\n    min-height: 400px;\n  }\n}\n@media (min-width:850px) {\n  #section_1570192992 {\n    min-height: 500px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_2054407522\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-247867774\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-247867774 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-middle\"  id=\"row-773444969\">\n\n\t<div id=\"col-1072569688\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-2033744049\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-519537737\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-519537737 {\n  width: 60%;\n}\n#text-box-519537737 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2033744049 {\n  padding-top: 99.99%;\n  background-color: rgb(255, 255, 255);\n}\n#banner-2033744049 .bg.bg-loaded {\n  background-image: url(https:\/\/www.awake-communications.com\/wp-content\/uploads\/2025\/04\/Fairtradesparked_Fairtrade-Wuerfel-scaled.jpg);\n}\n#banner-2033744049 .bg {\n  background-position: 35% 56%;\n}\n#banner-2033744049 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2033744049 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-2033744049 {\n    padding-top: 75%;\n  }\n}\n@media (min-width:850px) {\n  #banner-2033744049 {\n    padding-top: 450px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1567014674\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-483920203\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-483920203 {\n  padding-top: 10px;\n}\n@media (min-width:850px) {\n  #gap-483920203 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3018798063\" class=\"text\">\n\t\t\n<h2>FAIRTRADE<\/h2>\n\t\t\n<style>\n#text-3018798063 {\n  font-size: 1.5rem;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"font-weight: 400;\">Der Verein Fairtrade Deutschland e.V. wurde 1992 mit dem Ziel gegr\u00fcndet, Produzentengruppen in L\u00e4ndern des globalen S\u00fcdens unterst\u00fctzen. Als unabh\u00e4ngige Organisation handelt Fairtrade Deutschland e.V. nicht selbst mit Waren, sondern setzt sich daf\u00fcr ein, den Handel mit fair gehandelten Produkten und Rohstoffen zu f\u00f6rdern und mehr Bewusstsein f\u00fcr nachhaltigen Konsum zu erreichen. <a href=\"http:\/\/www.fairtrade-deutschland.de\/\">www.fairtrade-deutschland.de<\/a><\/p>\n<p style=\"font-weight: 400;\">Fairtrade Deutschland geh\u00f6rt zum internationalen Verbund Fairtrade International e.V., in dem Fairtrade-Organisationen aus 25 L\u00e4ndern und die drei kontinentalen Produzentennetzwerke zusammengeschlossen sind. <a href=\"http:\/\/www.fairtrade.net\/\">www.fairtrade.net<\/a><\/p>\n<p style=\"font-weight: 400;\">Alle beteiligten Akteure entlang der Lieferkette werden regelm\u00e4\u00dfig von FLOCERT GmbH kontrolliert. <a href=\"http:\/\/www.flocert.net\/\">www.flocert.net<\/a><\/p>\n<a rel=\"noopener noreferrer\" href=\"https:\/\/344395.seu2.cleverreach.com\/c\/114506817\/ae30a9c26f5-ta8jws\" target=\"_blank\" class=\"button success is-link lowercase\"  style=\"padding:0 0px 0px 0px;\">\n    <span>zum Bild- und Pressematerial<\/span>\n  <i class=\"icon-angle-right\" aria-hidden=\"true\" ><\/i><\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1567014674 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1326718336\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1326718336 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1541539283\">\n\n\t<div id=\"col-1994743546\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"font-weight: 400;\"><strong>Auf dem Fr\u00fchst\u00fcckstisch? Fairtrade!<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Globale Fr\u00fchst\u00fcckstrends f\u00fcr deinen fairen Start in den Tag<\/strong><\/p>\n<p style=\"font-weight: 400;\">Ein guter Morgen beginnt mit gutem Kaffee \u2013 und mit bewussten Entscheidungen. Fairtrade Deutschland zeigt, wie fair gehandelter Genuss ganz selbstverst\u00e4ndlich Teil deines Fr\u00fchst\u00fccks sein kann. Im Fokus, der Star auf dem Fr\u00fchst\u00fcckstisch: Kaffee. Er ist nicht nur das unangefochtene Lieblingsgetr\u00e4nk Deutschlands &#8211; rund 163 Liter des braunen Goldes werden pro Kopf und Jahr hierzulande getrunken &#8211; sondern wohl auch das bekannteste Fairtrade-Produkt. 2026 erinnert das Fairtrade Leitthema \u201eFairness for Farmers\u201c uns daran, dass Fairness dort beginnt, wo unser Kaffee angebaut wird. 2026 r\u00fcckt zudem das von den Vereinten Nationen ausgerufene <em>International Year of the Woman Farmer<\/em> die Rolle von Frauen in globalen Agrar- und Ern\u00e4hrungssystemen st\u00e4rker ins Blickfeld \u2013 ein Fokus, den Fairtrade aktiv aufgreift.<\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>\u201e<em>Ob beim schnellen Fr\u00fchst\u00fcck unter der Woche oder beim langen Sonntagsbrunch \u2013 viele Fairtrade-Produkte begleiten uns ganz selbstverst\u00e4ndlich beim Start in den Tag. Fairness for Farmers steht daf\u00fcr, dass dieser Genuss auf fairen Bedingungen basiert und die Menschen am Anfang der Lieferkette davon profitieren.&#8220;<\/em><\/strong><\/p>\n<p style=\"font-weight: 400; text-align: center;\">Claudia Br\u00fcck, Vorst\u00e4ndin f\u00fcr Kommunikation und Politik, Fairtrade<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><strong>Fair fr\u00fchst\u00fccken \u2013 stilvoll und vielseitig <\/strong><\/p>\n<p style=\"font-weight: 400;\">Wie stilvoll und vielseitig ein Fairtrade Fr\u00fchst\u00fcck aussehen kann, zeigt Foodstylistin Lara Sosna. Sie hat aus Fairtrade Produkten drei international inspirierte Fr\u00fchst\u00fccksrezepte entwickelt, die aktuellen Fr\u00fchst\u00fcckstrends folgen und fairen Genuss auf den Fr\u00fchst\u00fcckstisch bringen: zuckerreduzierte Schokoladen-Pancakes mit gebackener Bananencreme f\u00fcr einen komfortablen, bewussten Start in den Tag; Raw Sticky Rice Bars mit Mango, Datteln und Cashewn\u00fcssen als n\u00e4hrstoffreiche Energiegeber; sowie Orangen-Kardamom-Brioche-Cubes mit Espresso-Schokoladen-Ganache, die wach machen und zugleich ein echtes Genussmoment sind. Das Beste daran: Alle drei Rezepte lassen sich mit Fairtrade-Zutaten umsetzen und funktionieren perfekt als Coffee Companions f\u00fcr dein Fr\u00fchst\u00fcck.<\/p>\n<p style=\"font-weight: 400;\">Erg\u00e4nzt werden die Trendrezepte durch ein zeitgem\u00e4\u00dfes Styling f\u00fcr den gedeckten Tisch, das eine klare, moderne \u00c4sthetik mit blumiger Verspieltheit verbindet:\u00a0Fairtrade-Rosen, bewusst ausgew\u00e4hlt und reduziert inszeniert, setzen an Zweigen dezente Akzente und bringen Farbe und Leichtigkeit auf den Fr\u00fchst\u00fcckstisch.<\/p>\n<p style=\"font-weight: 400;\"><strong>Ein Fr\u00fchst\u00fcck, das Frauen auf der ganzen Welt st\u00e4rkt<\/strong><\/p>\n<p style=\"font-weight: 400;\">Kaffee geh\u00f6rt f\u00fcr viele ganz selbstverst\u00e4ndlich zum Fr\u00fchst\u00fcck \u2013 und ist zugleich das bekannteste und absatzst\u00e4rkste Fairtrade-Produkt weltweit. F\u00fcr Millionen Kleinb\u00e4uer:innen ist Kaffee eine zentrale Lebensgrundlage. Gleichzeitig zeigt sich im Kaffeesektor eine deutliche Kaffee-Gender-Gap: Frauen leisten einen gro\u00dfen Teil der Arbeit, haben jedoch h\u00e4ufig weniger Zugang zu Einkommen, Land und Entscheidungsstrukturen.\u00a0<\/p>\n<p style=\"font-weight: 400;\">Vor diesem Hintergrund haben die Vereinten Nationen 2026 zum International <em>Year of the Woman Farmer<\/em> erkl\u00e4rt. Ziel von Fairtrade ist es, ihre Rolle durch mehr Entscheidungsmacht, bessere Einkommensm\u00f6glichkeiten und gr\u00f6\u00dfere Sichtbarkeit nachhaltig zu st\u00e4rken.<\/p>\n<p style=\"font-weight: 400;\">Ein zentrales Instrument dabei ist die Fairtrade-Pr\u00e4mie: Zus\u00e4tzlich zum Einkaufspreis zahlen Unternehmen einen festen Pr\u00e4mienbetrag, \u00fcber dessen Verwendung die Produzentenorganisationen vor Ort selbst entscheiden \u2013 etwa f\u00fcr Umweltma\u00dfnahmen, Bildung, medizinische Versorgung oder gezielte Frauenprojekte.<\/p>\n<p style=\"font-weight: 400;\">Bewusste Kaufentscheidungen im Alltag entfalten so konkrete Wirkung. Ein Fairtrade-Fr\u00fchst\u00fcck ist mehr als ein Genussmoment: Es steht f\u00fcr die Wertsch\u00e4tzung der Arbeit von Farmer:innen und f\u00fcr das Ziel, ihre Rolle entlang globaler Agrar- und Lieferketten nachhaltig zu st\u00e4rken.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-center\" style=\"max-width:1600px\" id=\"row-2042252755\">\n\n\t<div id=\"col-1536676823\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n  <div class=\"banner-grid-wrapper\">\n  <div id=\"banner-grid-1623021400\" class=\"banner-grid row row-grid grid-brand row-collapse row-full-width\" data-packery-options=\"\">\n                      \n<div class=\"col grid-col medium-8 small-12 large-2 grid-col-1-3\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1352520941\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" 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\/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1352520941 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col grid-col small-12 large-4 grid-col-2-3\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1654391446\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/www.awake-communications.com\/wp-content\/uploads\/2026\/02\/Fairtrade_Fruehstk_2026_61WebProfil-684x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.awake-communications.com\/wp-content\/uploads\/2026\/02\/Fairtrade_Fruehstk_2026_61WebProfil-684x1024.jpg 684w, https:\/\/www.awake-communications.com\/wp-content\/uploads\/2026\/02\/Fairtrade_Fruehstk_2026_61WebProfil-200x300.jpg 200w, https:\/\/www.awake-communications.com\/wp-content\/uploads\/2026\/02\/Fairtrade_Fruehstk_2026_61WebProfil-768x1150.jpg 768w, 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