AWAKE. It´s an idea. A creative impulse. A personal mission. The wish for a sustainable lifestyle in style. We call it Zeitgeist.

AWAKE Communications puts a focus on fashion and lifestyle companies that have it both: the aesthetics AND the ethics. Fair fashion and sustainable lifestyle brands that have a unique story to tell.

These brands need to be in the spotlight! Much more than they are now. They need to be seen. Again and again and all over again. This is the only way to make potential customers aware, so they can change their habits – and shopping lists. The market potential is here. What’s missing? Communication!


Strategy & Workshops

branding & re-branding
corporate wording
personality pr
social media strategy & roadmap
sparring partnership
ad hoc consulting, online consultation hour


press days
shop events
pr events
guerilla events
dinner parties
brand launches

Influencer Marketing

curated seedings, giftings, fittings
long-term partnerships
brand ambassadors
talent scouting


presentation of sample collections
sample management
showroom appointments with editors, stylists, influencers
vip dressing

Digital PR

product placements
brand features
content cooperations
social media networking-
storytelling & text editing

Traditional PR

product pr
brand pr
personality pr
media cooperations
brand cooperations
press trips
storytelling & text editing


Co-founders Geraldine Kahl and Sarah Andersen are communications specialists with more than a decade of experience in the fashion- and lifestyle industry.

They bring together a wide network of companies, editors, influencers and VIPs. Fashion has always been a big love for both and over the past few years sustainability has become an important aspect in their lives.

A new business idea was born: AWAKE Communications.